Data & Analytics Infrastructure
From Data Chaos to Decision Clarity
We build the analytics infrastructure that gives you true visibility — from first click to closed revenue, with attribution you can actually trust.
What's included
Everything in this engagement.
GA4 Implementation & Audit
Full GA4 setup with enhanced measurement, custom events, and conversion tracking that captures what actually matters.
BigQuery Data Warehouse
Centralized data warehouse connecting GA4, HubSpot, ad platforms, and business systems for unified analysis.
Custom Dashboards
Looker Studio and Power BI dashboards that tell your revenue story — not just show numbers.
Attribution Modeling
Multi-touch attribution that connects marketing spend to pipeline and revenue across every channel.
Data Tracking Audit
Comprehensive audit of your current tracking setup with gap analysis and implementation roadmap.
FAQ
Questions buyers actually ask.
Do we need BigQuery or is GA4 enough?
GA4 is great for web analytics. BigQuery is necessary when you need to combine web data with CRM data, ad platform data, and business metrics for true attribution.
How do you handle data privacy (GDPR)?
We implement consent-based tracking, server-side measurement where appropriate, and ensure all data collection complies with GDPR and regional privacy regulations.
Our GA4 is already set up. Do we need you to redo it?
Probably not a full redo, but almost certainly a fix. In 90% of audits we run, GA4 is missing critical configuration: cross-domain tracking is broken, conversions aren't set up properly, enhanced measurement is capturing noise instead of signal, and there's no connection to the CRM. We audit what you have, fix what's broken, and add what's missing — typically a 1 to 2 week engagement.
Do we really need BigQuery? Can't we just use GA4 reports?
You can, but you'll hit walls fast. GA4's native reporting can't join data across systems (CRM, ad platforms, product analytics), has sampling issues on larger datasets, and can't do custom attribution modelling. BigQuery lets you combine everything into one queryable warehouse. For most B2B companies, the cost is $10 to $50/month — negligible compared to the insight it unlocks.
How much does a data infrastructure engagement cost?
A GA4 audit and fix typically runs $2,000 to $4,000. A full data infrastructure build — GA4, BigQuery pipeline, attribution modelling, and executive dashboards — ranges from $8,000 to $20,000 depending on the number of data sources and complexity. Ongoing data management and dashboard maintenance starts at $1,500/month.
What do the dashboards actually look like?
We build in Looker Studio (or Power BI if that's your preference). Every client gets a core set: an executive summary (pipeline, revenue, CAC), a marketing performance view (channel-level attribution, content performance), and a media efficiency dashboard (ROAS, CPA by platform and campaign). All connected to BigQuery and updating automatically. No manual data pulls, no Monday-morning spreadsheet scrambles.