Advanced Attribution Models for B2B: Beyond Last-Click
Last-click attribution is lying to your B2B marketing team. Here’s how to build a multi-touch attribution system using GA4, BigQuery, and HubSpot.
From the Lab
Insights & resources.
Practical guides on websites, search, automation, data, and performance marketing from the EAST team.
Clean Data, Clean Revenue: The GA4 + BigQuery Playbook
Most GA4 implementations capture less than 60% of the data they should. Here’s the playbook for fixing your analytics foundation and unlocking BigQuery.
HubSpot Breeze AI Agents: What They Actually Do (And What They Don’t)
An honest breakdown of HubSpot’s Breeze AI agents — what they do well, where they fall short, and how to configure them for maximum impact.
The EAST Method: How We Build Revenue Ecosystems
A deep dive into the EAST Method — our four-step framework for building revenue ecosystems that connect HubSpot, automation, data, and media into one intelligent system.
5 Signs Your Marketing Tech Stack Is Costing You Growth
Tool sprawl, manual reporting, low CRM adoption, rising automation costs, and fragmented data. Five signs your marketing tech stack needs ecosystem engineering.
The Death of Manual Data Entry: How n8n + HubSpot Changes Everything
Your sales team spends 286 hours per year on manual data entry. Here’s how n8n + HubSpot eliminates this entirely — and saves $17,000 over 3 years compared to Zapier.
Why We Chose n8n Over Zapier (And Saved Our Clients $17K)
The economics of automation at scale: how switching from Zapier to self-hosted n8n saves mid-market B2B companies $17,000+ over three years.
From Salesforce to HubSpot: The Migration Playbook for APAC Companies
A practical migration playbook based on 12 real Salesforce-to-HubSpot migrations. Covers the 5-phase framework, APAC-specific considerations, and common pitfalls.