About EAST
Guides to the good.
EAST is a Singapore-headquartered ecosystem engineering team helping B2B organisations build connected revenue systems across APAC and beyond.
Our story
Built to connect what others leave apart.
EAST was founded in 2018 by Timo Josten, an ex-Googler with 15 years of global experience in tech and media. During his time at Google, Timo was integral to the Analytics business development team, led the Enterprise Suite (GA360) rollout, and managed partnership ecosystem expansion across EMEA and APAC.
What he saw was a pattern: companies were buying great tools but couldn't make them work together. CRMs sat half-configured. Analytics data contradicted ad platform reports. Teams spent hours on manual tasks that should have been automated.
EAST was built to solve this — not as a traditional agency, but as ecosystem engineers who design connected revenue systems. We combine websites, automation engineering, data analytics infrastructure, performance media, and CRM under one roof, because these capabilities only compound when they're connected.
Today, EAST operates from Singapore with a distributed team across Germany, Australia, Japan, Thailand, the Philippines, and Myanmar. We've delivered results for brands including Rolls-Royce, Riot Games, TiNDLE, IWA Sake, Cobo, and Revolution Watch.
How we work
Principles, not process theatre.
Systems Thinking
We don't implement tools in isolation. Every decision considers how CRM, data, automation, and media interact. Connected systems compound growth; disconnected tools create drag.
Evidence Over Opinion
We build measurement first, then optimise against real data. No vanity metrics, no gut-feeling budgets. Attribution and reporting you can actually trust.
Lean Specialist Teams
Senior-led delivery with lean specialist teams — not bloated account structures. You work directly with the people building your system, not project managers relaying messages.
Automation-First Execution
If a process can be automated reliably, it should be. We apply this to our own operations and to every client engagement.
Ownership & Transparency
Your automations belong to you. We document everything. Transparent reporting means you always know what you're paying for and what it's producing.
The team
The people building it.
Timo Josten
Founder
Ex-Google. 15 years in tech and media across APAC and EMEA. Led GA360 rollout and partnership ecosystem expansion. Serial entrepreneur in digital marketing.
Mattis Kopstad
CTO
20+ years as analytics specialist, web developer, and digital analyst. Built custom tracking solutions for online travel agencies and retailers across SEA.
Yong-Jong Lee
Design Lead
Leads design and brand direction across EAST engagements. Former Digital Marketing Director at TiNDLE, where he was an EAST client before he joined the team.
Edward Piquero
Project Manager
Seasoned account manager covering creative production, web development, and paid media. Former client-side at an integrated resort.
Xing Ni Ong
Digital Strategist
Data analysis specialist with deep expertise across Google Ads, Meta, and DV360. Account lead on media engagements, covering planning, ad operations, and optimization.
In numbers