Food Tech / CPG
TiNDLE Global Launch
Results
What we moved.
67 cities
Restaurant launches across APAC, EMEA, and North America in 2 years
$100M
Series A raised, the largest ever for a plant-based company
44.8M
Users reached globally, with 6M+ engagements
78%
Of leads attributed to campaigns
Challenge
TiNDLE began life as one of more than 800 plant-based food companies: ridiculously good chicken made from plants, and nothing else. A million-dollar product with zero-dollar sales. The brief broke into four jobs. Get famous. Crack the restaurant business. Raise funding. Get on shelf.
Solution
We started where credibility starts for a food brand: the menus. We planned and executed partnerships with the coolest restaurants in the hippest cities, 67 of them in two years, across APAC, EMEA, and North America.
To power the hype machine, we built a content hub team spread across APAC, Europe, and the US, giving the brand one voice and all its creative and content production. We designed, built, and managed TiNDLE.com as the digital home. And when the time came for shelves, we planned the creative and media campaigns behind supermarket launches in Germany and the UK.
What began as a B2B launch in Singapore became a global partnership: EAST as TiNDLE’s integrated marketing team across three continents, involved in the go-to-market for every new market. The four jobs got done, and the fourth came with a record attached: a $100M Series A, the largest funding round a plant-based company had ever raised.
Services used