Luxury Beverage
IWA Sake Ecommerce Acceleration
Results
What we moved.
3 markets
Multilingual Shopify storefronts live in Japan, Singapore, and Hong Kong
< 2 months
From brief to all three markets selling
500%
Return on ad spend on the Hong Kong campaign
257%
Revenue uplift from that campaign
Challenge
IWA is a premium sake brand founded by Richard Geoffroy, formerly chef de cave of Dom Pérignon. The launch plan was B2B. COVID-19 ended that plan. The brand needed revenue, credibility, and survival, fast, and the only route open was direct to consumer.
Solution
We launched three multilingual, fully automated e-commerce storefronts on Shopify, for Japan, Singapore, and Hong Kong, in under two months. The Japanese site carried proper Japanese typography, because a luxury brand cannot look translated. Technical SEO went in from day one so organic growth compounded underneath everything else.
Each market got its own custom dashboard, tracking the KPIs that mattered in real time and showing IWA who their most valuable customers actually were. That visibility earned its keep when paid media started: a campaign for the Hong Kong market returned five times its spend and lifted revenue 257%.
The D2C launch did more than carry the brand through the pandemic. The credibility it built supported the successful relaunch of the original B2B strategy after it.
Services used